If you own an Etsy store, you need to come up with some solid strategies that will help you sell as many products as possible. Driving up sales in your store isn’t just all about selling quality products, it also has to do with proper promotion.
Luckily, there are a few ways to achieve this. In this article, we’ll talk about 5 of the best strategies that you can use to promote your Etsy store.
1. Use Attractive Visuals
With how short the attention span of most online users these days, you only get roughly 2 seconds to capture their attention. If you failed to do so, then chances are, you’ll end up with a higher bounce rate than intended.
One thing you can do to achieve this is to use attractive visuals, especially when it comes to your product images. This means taking photos with proper lighting and without any distractions. As much as possible, aim to take professional-looking photos of your products.
Also, you’d want to include more than just one photo per product but do so in a way that they showcase your product from different angles.
Aside from product photography, you also want to create a captivating Etsy banner. You can use services such as PosterMyWall to create high-quality and visually appealing banners for your store quickly and easily.
2. Promote on Social Media
At this point, if you don’t promote your business on social media, you’ll miss out on a lot of traffic and potential customers.
If you have an Etsy store, it only makes sense to promote it on your social media channels to increase its overall presence. After all, social media is a very powerful marketing tool that will help you expand your audience and reach out to new ones.
You can use social media sites like Instagram to further enhance your brand’s image, or Facebook to further promote your Etsy store. They also let you connect with your audience and even interact with them.
3. Work with a Brand Ambassador
This might sound intimidating, but a brand ambassador can significantly help promote your brand and offers in the same way that a marketing firm would. However, the advantage is that it’s a lot cheaper and only involves a little bit of effort on your part.
This is where social media plays a key role once again. This time, you can use your social media channels to look for brand ambassadors that will help promote your Etsy store.
For example, you can look for an Instagram user with a decent and active following to help promote your products to those followers.
Obviously, this method requires you to converse and negotiate with them. You can even offer them a product for free in exchange for spreading the word about your store or products.
Alternatively, you can offer them commissions for each sale made on your products that are under their affiliate link. This way, you can incentivize them to push and promote your products to their followers.
4. Don’t Forget Email Marketing
Email marketing never goes old. Besides, it’s highly likely that your customers won’t even remember your Etsy store. As such, it’s your responsibility to reach out to them and remind them that your store exists. You can do this via newsletters.
The best part about newsletters is that they’re free and they can reach your audience quickly and easily. Besides, if you spend money on software to help expedite your email marketing process, you’ll end up with higher sales than usual.
However, you can’t just use newsletters to promote your Etsy store and products. You can also use them to provide your customers with useful and valuable content.
For example, you can use newsletters to send them how-to guides, DIY tips, promotions, guides, and more. You just have to make sure to create a regular schedule for sending emails and stick to it.
5. Use Promoted Listings
If you have the extra funds, you can also consider spending some money to promote your Etsy store and products. You can do this through Etsy’s advertising platform known as Promoted Listings.
Basically, Promoted Listings can significantly boost the visibility of your products by making sure they appear on top of every relevant search result.
However, you have to keep in mind that it’s a pay-per-click model, which means you’ll have to pay for each click that your ad received. But of course, if a click ends up converting to a sale, then it’s a win-win situation for you.
Final Thoughts
At the end of the day, promoting your Etsy store isn’t a competition. You don’t have to rush things. Just make sure to stay diligent and consistent in promoting your store and products, as well as improving its appearance and your offers as well.
Hopefully, the methods we mentioned above will help you significantly increase the visibility of your Etsy store.
